Your Kid Is Fat Because of Cookie Monster - Another Idiom Expose
'H' is for healthy eating
Think Sesame Street's Cookie Monster and think ... broccoli? In a fit of drastic behavior modification, the cookie-addicted bundle of fur is declaring that cookies are, in fact, only a "sometime food."
With any luck, the PBS kids show is onto something significant as it opens its 36th season next week: a new way to tackle childhood obesity affecting even preschoolers...
Without change, the future kids face is alarming. Two-thirds of American adults are obese or overweight. Some experts believe obesity will reduce life expectancy by months during the next half-century, after decades of progress. Financial costs are soaring. Medicare is increasingly strained by treating obesity-related diseases.
A Kaiser Family Foundation report says junk food ads now dominate TV pitches to kids, often with cartoon characters. Perhaps Sesame Street really can make "C," as the new Cookie Monster might say, for carrot sticks and change — besides that sometime cookie.
Doesn't McDonalds underwrite Sesame Street? The Sesame Workshop, the nonprofit foundation behind Sesame Street, lists Mrs. Fields and Great American Cookies as product licensees. I'll have a Happy Meal with a Cookie Monster size serving of McBroccoli and a box of Mrs. Fields' "sometimes cookies."
Cookie Monster eat broccoli, sometimes cookies, and PROZAC! Umm num num num!